An independent brand studio
in Boulder, Colorado.
“Michael is a branding genius. His combination of intuition, a willingness to dive deep to understand the company, and the design skills to bring everything to life is truly remarkable. Makes me want to start another business just to work with him again.”
Dr. Jeremy SharpFounder, Colorado Center for Assessment
Hey, I'm Michael. I believe that great branding starts before the design does, and that design without strategy is just decoration.
The best brands are built on a shared understanding of what you stand for, who your customers are, and what makes you different. When you work with Studio Parkside, you work directly with me, from our first conversation until your brand is ready to go live.
Every project follows the Brand Program®, six weeks and four steps to a complete brand. You choose how involved you want to be.
I research and write the positioning myself, then design your brand identity from it. You see finished work at each stage.
We work out the strategy together in live sessions, and I design your brand identity from what we decide.
“Michael is an excellent partner for truly helping define and establish your brand. So much more than colors, images, or identity, he helped us build a real system that has been durable, adaptable, and completely ours.”
Tim MartinFounder, Boxbox
“Michael did a deep dive on my business, industry, clients, and competitors, resulting in a unique and authentic product that I can’t wait to share with the world. With my new branding in hand, I feel reinvigorated in my company’s mission and all the possibilities that the future holds.”
Kristie PlantingaFounder, Place Digital
“Working with Michael Benjamin is a joyful and rewarding experience from start to finish. His laid-back yet professional demeanor makes working with him a breeze. He does not design for the sake of creating an image; he designs to create an impact.”
Keghan HurstFYLAMENT
“Michael’s amazing artistic talent appears to be so effortless and is complemented well by his ability to listen, understand what his customers are looking for, and deliver results.”
Reed MitchellFounder, Pawse
“Michael took the time to deeply understand the project and the team in order to create his wizardry. The end product was an A+.”
Kevin CawleyFounder, Rook
“Michael’s approach was the most structured and refined experience I’ve participated in when developing a brand. I enjoyed working with him directly throughout our project and having his full attention in comparison to a traditional agency engagement.”
Dustin SteermanFounder, Vert
