Iconic branding. Built to last.

An independent brand studio
in Boulder, Colorado.

“Michael is a branding genius. His combination of intuition, a willingness to dive deep to understand the company, and the design skills to bring everything to life is truly remarkable. Makes me want to start another business just to work with him again.”
Dr. Jeremy SharpFounder, Colorado Center for Assessment
  • Branding
  • Strategy
  • Logos
  • Systems
  • Design
  • Messaging

Who you'll be working with.

Hey, I'm Michael. I believe that great branding starts before the design does, and that design without strategy is just decoration.

The best brands are built on a shared understanding of what you stand for, who your customers are, and what makes you different. When you work with Studio Parkside, you work directly with me, from our first conversation until your brand is ready to go live.

Michael Benjamin, founder of Studio Parkside

A complete brand. Built for what comes next.

Brand Program®

Six weeks, four steps. We work out the strategy together in live sessions, and I design your brand identity from what we decide.

How the Brand Program works
  • Working sessions to guide every step
  • Positioning, messaging, and brand strategy
  • Logo, identity system, and applications
  • Brand manual and all source files

Brand Identity

I research and write the positioning myself, then design your brand identity from it. You see finished work at each stage.

Pricing and process
  • Weekly updates and finished work at each stage
  • Positioning, messaging, and brand strategy, written for you
  • Logo, identity system, and applications
  • Brand manual and all source files

Let's talk

Not sure which one fits? Let's talk and sort it out together.

Strategy, identity, and design systems. Made just for you.

Vert brand work by Studio Parkside
VertPositioningIdentity
Boxbox brand work by Studio Parkside
BoxboxPositioningIdentityMessagingPackaging
Hey Kiddo brand work by Studio Parkside
Hey KiddoPositioningIdentity
Lever brand work by Studio Parkside
LeverPositioningIdentityMessaging
Trailwinds brand work by Studio Parkside
TrailwindsPositioningIdentityMessaging
Place Digital brand work by Studio Parkside
Place DigitalPositioningIdentityMessaging
Parallel Path brand work by Studio Parkside
Parallel PathPositioningIdentityMessaging
Rook brand work by Studio Parkside
RookIdentity
Reverb brand work by Studio Parkside
ReverbNamePositioningIdentityMessaging
The Source Cafe brand work by Studio Parkside
The Source CafeIdentityMessaging
Champagne Tiger brand work by Studio Parkside
Champagne TigerPositioningIdentityMessaging
Sage brand work by Studio Parkside
SagePositioningIdentityMessaging
Rugby Scott brand work by Studio Parkside
Rugby ScottNameIdentityPackaging
Lux Builders brand work by Studio Parkside
Lux BuildersPositioningIdentityMessaging
Pawse brand work by Studio Parkside
PawsePositioningIdentityPackaging
Truly O2 brand work by Studio Parkside
Truly O2PositioningIdentityPackaging
Colorado Center for Assessment brand work by Studio Parkside
Colorado Center for AssessmentPositioningIdentityMessaging
Campminder brand work by Studio Parkside
CampminderPositioningIdentityMessaging
Fred brand work by Studio Parkside
FredIdentityPackaging
Pure + Wisdom brand work by Studio Parkside
Pure + WisdomIdentityPackaging
Fortnight Collective brand work by Studio Parkside
Fortnight CollectiveIdentity
Fabrik brand work by Studio Parkside
FabrikIdentity

What clients say.

“Michael is an excellent partner for truly helping define and establish your brand. So much more than colors, images, or identity, he helped us build a real system that has been durable, adaptable, and completely ours.”
Tim MartinFounder, Boxbox
“Michael did a deep dive on my business, industry, clients, and competitors, resulting in a unique and authentic product that I can’t wait to share with the world. With my new branding in hand, I feel reinvigorated in my company’s mission and all the possibilities that the future holds.”
Kristie PlantingaFounder, Place Digital
“Working with Michael Benjamin is a joyful and rewarding experience from start to finish. His laid-back yet professional demeanor makes working with him a breeze. He does not design for the sake of creating an image; he designs to create an impact.”
Keghan HurstFYLAMENT
“Michael’s amazing artistic talent appears to be so effortless and is complemented well by his ability to listen, understand what his customers are looking for, and deliver results.”
Reed MitchellFounder, Pawse
“Michael took the time to deeply understand the project and the team in order to create his wizardry. The end product was an A+.”
Kevin CawleyFounder, Rook
“Michael’s approach was the most structured and refined experience I’ve participated in when developing a brand. I enjoyed working with him directly throughout our project and having his full attention in comparison to a traditional agency engagement.”
Dustin SteermanFounder, Vert

Tell me what you're building.
Let's make it iconic.

Contact