Brands built to last.

Amplify the special traits that make your business stand out.

Brand Identity

Starts at $14,400

Build your timeless brand in six weeks.

  • Find your market opportunity

  • Outline your unique branding framework

  • Preview potential brand presentations

  • Explore visuals and messaging

  • Create a full brand identity system

 

A method for building brands.

 

Opportunity

 

What’s the best way to position to your business?

Explore and define your brand’s unique space in the world and for your customers.

    • Discovery meeting

    • Brand Review

    • Team Survey

    • Brand Deck exercise

    • Landscape analysis

    • Audience analysis

    • Strategic insights

    • Area of Opportunity

    Deliverables:

    • Brand Opportunity document

    • Review meeting or video walkthrough

 
 

Framework

 

What are the defining traits of your business?

A record of the strategic ideas and deep beliefs that form the core of your brand.

    • Brand Position: Idea, Audience, Archetype

    • Brand Story: Vision, Promise, Statement

    • Brand Platform: Actions, Values, Personality

    Deliverables:

    • Brand Framework document

    • Review meeting or video walkthrough

 
 

Preview

 

How will we present your brand?

See curated combinations of branding ideas tailored to your business strategy.

    • 3 comprehensive Brand Previews

    • Preliminary previews of conceptual direction, design, messaging based on your brand framework

    • 1 mood board each for: Logo, Color, Images, Design

    Deliverables:

    • Brand Preview document

    • Review meeting or video walkthrough

 
 

Identity

 

How does it all come together?

A compelling communication platform wrapped within a thoughtful design system.

    • 1 brand identity concept based on the selected Brand Preview

    • 1 visual identity system with 1 primary logo mark, 1 secondary iteration, 1 logo lockup

    • 3+ previews of brand presentation

    • Design kit with identity system, imagery, color palette, typography

    Deliverables:

    • Brand Identity document

    • Review meeting or video walkthrough

    • Logo artwork - AI, PDF, PNG, SVG

    • Links to license fonts

    • All digital assets

 
 

Your brand. Your way.

 

Curate your brand identity presentation with additions tailored to what your business needs most.

 
 

Interviews

One-on-one discussions about your business and brand with people on your team and across your professional circle.

Brand Name

The distinctive wording used for your brand’s trade name and overall verbal communication.

Presentation & Messaging

Explore your brand’s unique outlook with print, digital, experiential, and tactile brand materials.

 

Workshop

A 3-hour workshop brings your team together for a curated selection of collaborative discussions, interactive exercises, and tactical planning that will move your brand forward.

Tagline

The memorable phrase that expresses your organization’s greater purpose.

Packaging

Craft your brand’s presence on retail shelves and online with an exploration of your product’s full packaging presentation.

 

Site Visit

A visit to your brand’s office, facilities, or retail location is essential for projects that include environmental or signage applications.

Brand Architecture

Define the organizational structure of the brands and product offerings that make up your brand portfolio.

Brand Manual

Formalize the key details that define your brand’s positioning strategy, visual presentation, and communication style.

 

Let’s get started.

 

After we build your custom branding project, a 50% deposit payment holds your start date.