Brand Audit
Getting Started

This is the starting scope of work for a Brand Audit. Unless otherwise noted, the deliverables in each step include one round of work.

Participants

Your project team should include everyone who makes decisions about brand direction. Once we begin, the group stays the same from kickoff through delivery. If you’d like to add anyone, let me know before we start so we can update this scope of work. Projects include two participants as a starting point.

Includes:

• Two participants

Discovery

To get started, we’ll build a shared understanding of your business and the marketplace.

Includes:

• Review of any files and documents you share

• Brand Survey for all project participants

• Brand Deck personality traits exercise

• Landscape research

• Strategic mini workshop

You Get:

• Discovery mini workshop

Brand Opportunity

We’ll define your core principles, get clear on your audience, and look at competitors to highlight how your brand can stand apart.

Includes:

• Audit: Brand positioning and identity insights

• Attributes: Core aspects that make up your business and offerings

• Audience: Demographics and outlooks that ground brand communication

• Landscape: Relevant organizations in your category and beyond

• Area of Opportunity: Your new distinctive positioning strategy

You Get:

• Brand Opportunity document (PDF)

• One review meeting

Do you need more than what’s included here? Let me know and we can tailor a scope of work to your needs.

Fees and Schedule

After you approve the scope of work and pay a deposit, we can schedule the start of your project. Once sent, proposals are valid for one week after receipt. You are responsible for purchasing licenses for any images, fonts, graphics, or other assets associated with your final set of deliverables. Bundled prices are shown for all service fees.

Starts at $4,000
Only with bundled services as shown

As fast as 2 weeks