Hi, I’m Michael Benjamin.

I’m an identity designer who turns your big idea into an iconic brand.

 
 

At Studio Parkside, I’ve developed a clear, effective process for building brand identities that stand out.

 
 

The Brandisms® Framework

Built to outlast trends.

 
 

It starts with the Framework.

A deep dive into defining the unique attributes that make your brand special.

 
 

From there, I create mood boards to preview how those ideas translate directly into your brand identity, including your logo, colors, image art direction, fonts, and overall design style.

The result: a cohesive, memorable identity that’s true to your brand and built to connect.

 

Together, the Brandisms® framework and brand identity go beyond a logo or a color palette. They set the foundation for everything your brand puts out into the world.

The framework provides clear, strategic language that marketing teams need. The brand identity delivers the visuals that inspire creative teams.

Together, they ensure your future marketing and communication pieces are aligned, impactful, and unmistakably you.

 
 
 

Speaking

Let’s talk branding.

 
 

I speak at company events, design conferences, and universities. I’m also available to join podcasts, panels, and corporate workshops.

 
 

2024
Brand New Conference
HOW Design Live

2023
First Round Denver
Denver Startup Week
Campminder Camp

2020
Boulder Startup Week

2019
Matchbox Festival
Boulder Startup Week

2018
Denver Design Week

2017
We Are Next Podcast

2015
Boulder Startup Week