Step-by-step strategy for brand design.
Brandisms®
A smart strategy connects your creative work to the bigger picture.
You’ve done the rounds. The vague briefs. The late-stage surprises. The feedback that asks for “something in between version 1 and version 3.” Brandisms is a way to avoid all of that. It helps you define what a brand stands for, how it fits into its category, and what makes it different. Before you start a document.
This isn’t about selling clients on what “looks cool.” It’s about showing a clear thread from strategic positioning to creative decisions. So your concepts are easier to explain, quicker to approve, and more likely to hit the mark.
