Brandisms®
Stop designing in the dark.
A smart strategy connects your creative work to the bigger picture.
You’ve done the rounds. The vague briefs. The late-stage surprises. The feedback that asks for “something in between version 1 and version 3.” Brandisms is a way to avoid all of that. It helps you define what a brand stands for, how it fits into its category, and what makes it different. Before you start a document.
This isn’t about selling clients on what “looks cool.” It’s about showing a clear thread from strategic positioning to creative decisions. So your concepts are easier to explain, quicker to approve, and more likely to hit the mark.
Want the book and templates when they’re ready?
Sign up for the mailing list and I’ll send them your way. See you out there ✌️