A brand built to your scale.

Studio Parkside offers three focused engagements for growing brands. Each one is designed around a specific outcome, a realistic timeline, and a clear set of deliverables.

Flat-fee base pricing covers projects with up to two stakeholders on your side. Larger teams or custom scopes are welcome. Just reach out.

Schedule a meeting
 

Ready to launch logo.
3 weeks

The Logo

A focused logo sprint for early-stage startups that need a strong visual foundation.

What’s Included:

  • Survey and mood board

  • Logotype and icon design

  • Colors, fonts, art direction

$6,000

  • Includes:

    Discovery
    Exploring the marketplace.

    • File Share for references and inspiration

    • Brand Survey for the project team

    • Brand Deck card exercise

    • Market landscape and audience research

    • Kickoff meeting

    Character
    Your distinctive look and feel.

    • Two exploratory mood boards

    • Visual: Logo, Color, Design, Imagery

    • Review meeting

    • Brand Character document

    Logo
    Your brand’s visual symbol.

    • Typographic word mark

    • Iconic letter mark or graphic mark

    • Combination lockup

    • Full color and single color versions

    • 3 logo applications

    • Review meeting

    • Brand Logo document

    • Logo artwork in various formats

The essential brand identity.
4 weeks

The Identity

A brand identity built on a clear foundation, with a cohesive logo and visual identity.

You Get:

  • Brand position and platform

  • Logo and visual identity

  • Applications and digital assets

$12,000

  • Discovery
    Exploring the marketplace.

    • File Share for references and inspiration

    • Brand Survey for the project team

    • Brand Deck card exercise

    • Market landscape and audience research

    • Kickoff meeting

    Foundation — Standard
    Your brand’s operating system.

    • Brand Position attributes

    • Brand Platform traits

    • Review meeting

    • Brand Foundation document

    Character
    Your distinctive look and feel.

    • Two exploratory mood boards

    • Visual preview: logo, color, design, imagery

    • Review meeting

    • Brand Character document

    Logo & Visual Identity
    Your brand’s visual symbol and identity.

    • Typographic word mark

    • Iconic letter mark or graphic mark

    • Combination lockup

    • Full color and single color logos

    • Visual identity: brand colors, typography, imagery, layout

    • 6 brand applications

    • Brand Identity document

    • Review meeting

    • Logo artwork in various formats

    • All digital design assets

The complete brand system.
6 weeks

The System

A complete brand built with strategic positioning and a full visual and verbal identity.

You Get:

  • Positioning and brand story

  • Logo and identity system

  • Brand manual and applications

$18,000

  • Discovery
    Exploring the marketplace.

    • File Share for references and inspiration

    • Brand Survey for the project team

    • Brand Deck card exercise

    • Market landscape and audience research

    • Kickoff meeting

    Opportunity
    Your unique brand position.

    • Company, Customer, and Category positioning

    • Unique Area of Opportunity

    • Review meeting

    • Brand Opportunity document

    Foundation — Complete
    Your brand’s operating system.

    • Brand Position attributes

    • Brand Story language

    • Brand Platform traits

    • Review meeting

    • Brand Foundation document

    Character
    Your distinctive look and feel.

    • Two exploratory mood boards

    • Visual preview: logo, color, design, imagery

    • Verbal preview: headlines and messaging

    • Review meeting

    • Brand Character document

    Logo
    Your brand’s visual symbol and communication assets.

    • Typographic word mark

    • Iconic letter mark or graphic mark

    • Combination lockup

    • Full color and single color logos

    • Visual identity: brand color, typography, imagery, layout

    • Verbal identity: brand voice and messaging

    • 9 brand applications

    • Custom brand manual

    • Review meeting

    • Logo artwork in various formats

    • All digital design assets

More to explore.

Tailor your brand to your business with additional services.

 

  • Structured conversations with your team or customers to surface insight before the work begins.

    $400

  • A two-hour guided session to align your team around the future of your brand.

    $3,000

  • Research, ideation, and recommendation of a brand name built to last.

    $4,000

  • A clear map of how your brand portfolio is organized and how the pieces relate to each other.

    $2,000