Brand Identity
The complete brand: strategic positioning, distinctive logo design, and a full visual and verbal identity.
How it works.
Building your brand identity starts with discovery and strategy, not design.
Before anything visual begins, we establish what makes your business unique, who you want to talk to, and the best way to show up in the world.
From there, the creative direction, logo, identity system, and messaging are built as a cohesive whole.
You are part of every step, with clear review points and plain explanations behind every decision. The result is a brand that holds up.
What’s included.
1 — Opportunity
Your unique brand position.
Kickoff meeting
Discovery exercises
Market landscape and audience research
Company, Customer, and Category positioning
Unique Area of Opportunity
Review meeting
Brand Opportunity document
2 — Foundation
Your brand’s operating system.
Brand Position attributes
Brand Story language
Brand Platform traits
Review meeting
Brand Foundation document
3 — Character
Your distinctive look and feel.
Exploratory mood boards
Visual preview: logo, color, design, imagery
Verbal preview: headlines and messaging
Review meeting
Brand Character document
4 — Identity
Your brand’s communication assets.
Typographic word mark
Iconic letter mark or graphic mark
Combination lockup
Full color and single color logos
Brand identity: brand color, typography, imagery, layout, brand voice, messaging
Brand applications
Review meeting
Custom brand manual
Logo artwork in various formats
All digital design assets
More to explore.
Tailor your brand engagement with additional services.
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Structured conversations with your team or customers to surface insight before the work begins.
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A guided session to align your team around the future of your brand.
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Research, ideation, and recommendation of a brand name built to last.
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Outline the organizational structure of your brand portfolio.
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Define the look and feel of your most important launch communications.
Home page
Social posts
Branded merch
Digital and print ads
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The complete document of your brand’s position and presentation.