Studio Session
Brand Identity

Your complete brand, built from the ground up.

A Brand Identity session defines your strategy, builds your identity, and creates the elements you need to bring it to life.

 
Starts at $12,000
 
 

What’s Inside
Brand Identity

Here’s the starting point for a Brand Identity session.

 

Week 1
Discovery

Before we begin, I’ll ask your team to complete a few short exercises to establish context for the research. Then, we’ll build a shared understanding of your business and the marketplace.

    • Project Survey for all participants

    • Brand Deck personality traits exercise

    • File Share to send relevant files or documents

    • Landscape and customer research

    Your project team should include all brand decision‑makers.

 
 

Week 2
Brand Opportunity

Your Brand Opportunity is the distinctive positioning for your brand. It defines your core principles, clarifies your audience, and highlights how your brand stands out in the market.

    • Audit — Brand positioning and identity insights

    • Attributes — Core aspects that make up your business and offerings

    • Audience — Demographics and outlooks that ground brand communication

    • Landscape — Relevant organizations in your category and beyond

    • Area of Opportunity — Your distinctive positioning strategy

 
 

Week 3
Brand Foundation

Your Brand Foundation is the operating system for your brand. This strategic document captures the core language, positioning, and messaging your brand needs to show up consistently.

    • Brand Position — A concise articulation of where your brand sits in the market and how it stands apart from competitors.

    • Brand Story — A clear, emotionally resonant narrative that connects your brand’s mission to the people it serves.

    • Brand Platform — Key attributes and values that guide your voice, messaging, and experience across every touchpoint.

 
 

Week 4
Mood Boards

Mood Boards introduce distinct branding directions built from your brand foundation. Each combines design, imagery, and color to explore how your brand might look and feel.

    • Mood boards that show different creative paths — 2 directions

    • Logo design ideas that guide your logo marks

    • Layout and typography references to set the tone for your system

    • Samples of visual elements like photography, illustration, and/or graphics that express your story

    • A suggested color palette to anchor your look and feel

 
 

Week 5
Logo Design

Your Logo Design is the visual representation of your brand. You’ll see your word mark, brand mark, and lockups across applications to confirm clarity, proportion, and balance.

    • Typographic word mark

    • Iconic letter mark or graphic mark

    • Combination lockup

    • Logo color palette

    • 3 logo applications

 
 

Week 6
Identity System

Your Identity System connects your logo, color, type, layout, and messaging into a unified visual language. It’s how your brand appears across your most important touch points.

    • Brand color palette

    • Images and graphics

    • Typography

    • Layout and aesthetic

    • Voice and messaging

    • 3 sets of brand expression concepts

 

Build Your Brand
Additional Explorations

Customize your project with additional brand services.

 

Insights

Get perspective from conversations with your team and community.

Starts at $400

 

    • Select up to six participants

    • One-hour phone or video chat

    In-person meetings available by request.

Workshop

Organize a guided conversation about the future of your business and brand.

Starts at $2,500

 

    • Curated discussion modules

    • Up to six participants

    Full and mini workshops available.
    In-person workshops available by request.

Brand Name

Select the unique word or phrase that identifies your organization.

Starts at $5,000

 

    • Multiple brand name options

    • Preliminary trademark screening

    • Written rationales

 
 

Brand Architecture

Outline the organizational structure of your brand portfolio.

Starts at $2,000

 

    • Parent company and sub-brand hierarchy

    • Brand architecture diagram

 

Go-To-Market

Define the look and feel of your most important brand communications.

Starts at $2,000

 

  • Select one or more of the following assets:

    • Website home page concept

    • Social post templates

    • Branded item and merch ideas

    • OOH ad concepts

 

Brand Manual

Share the complete document of your brand’s position and presentation.

Starts at $3,000

 

    • Brand guidelines PDF

    • Visual standards with proper logo use, design assets, and samples of brand applications

    • Language style guide