Studio Session
Brand Identity

Your complete brand, built from the ground up.

A Brand Identity session defines your strategy, builds your identity, and creates the elements you need to bring it to life.

 
Starts at $12,000
 

What’s Included
Brand Identity

Here’s the starting point for a Brand Identity session.

 

Discovery

Before we begin, I’ll ask your team to complete a few short exercises to establish context for the research. Then, we’ll build a shared understanding of your business and the marketplace.

 

Complete in 1 week

    • Project Survey for all participants

    • Brand Deck personality traits exercise

    • File Share to send relevant files or documents

    • Landscape and customer research

    Your project team should include all brand decision‑makers.

Brand Opportunity

Your Brand Opportunity is the distinctive positioning for your brand. It defines your core principles, clarifies your audience, and highlights how your brand stands out in the market.

 

Complete in 1 week

    • Audit — Brand positioning and identity insights

    • Attributes — Core aspects that make up your business and offerings

    • Audience — Demographics and outlooks that ground brand communication

    • Landscape — Relevant organizations in your category and beyond

    • Area of Opportunity — Your distinctive positioning strategy

 
 

Brand Foundation

Your Brand Foundation is the operating system for your brand. This strategic document captures the core language, positioning, and messaging your brand needs to show up consistently.

 

Complete in 1 week

    • Brand Position — A concise articulation of where your brand sits in the market and how it stands apart from competitors.

    • Brand Story — A clear, emotionally resonant narrative that connects your brand’s mission to the people it serves.

    • Brand Platform — Key attributes and values that guide your voice, messaging, and experience across every touchpoint.

 

Mood Boards

Mood Boards introduce distinct branding directions built from your brand foundation. Each combines design, imagery, and color to explore how your brand might look and feel.

 

Complete in 1 week

    • Mood boards that show different creative paths — 2 directions

    • Logo design ideas that guide your logo marks

    • Layout and typography references to set the tone for your system

    • Samples of visual elements like photography, illustration, and/or graphics that express your story

    • A suggested color palette to anchor your look and feel

 
 

Logo Design

 

Your Logo Design develops the selected direction into a functional brand mark. You’ll see your word mark, monogram, and lockups across applications to confirm clarity, proportion, and balance.

 

Complete in 1 week

    • Typographic word mark

    • Iconic letter mark or graphic mark

    • Combination lockup

    • Logo color palette

    • 3 logo applications

Identity System

 

Your Identity System connects logo, color, type, layout, and messaging into a unified visual language. It shows how your brand appears across your most important communication points.

 

Complete in 1 week

    • Brand color palette

    • Images and graphics

    • Typography

    • Layout and aesthetic

    • Voice and messaging

    • 3 sets of brand expression concepts

More to Explore
Custom Additions

Add branding services to your project as needed.

 

Insights

Get perspective from conversations with your team and community.

 

    • Select up to six participants

    • One-hour phone or video chat

    In-person meetings available by request.

Workshop

Join a guided strategic conversation about the future of your brand.

 

    • Curated discussed modules

    • Up to six participants

    Full and mini workshops available. In-person workshops available by request

Brand Name

Select the unique word or phrase that identifies your organization.

 

    • Multiple brand name options

    • Preliminary trademark screening

    • Written rationales

 
 

Brand Architecture

Outline the organizational structure of your brand portfolio.

 

    • Parent company and sub-brand hierarchy

    • Brand architecture diagram

 

Go-To-Market

Define the look and feel of your most important brand communications.

 

    • Website home page concept

    • Social post templates

    • Branded item and merch ideas

    • OOH ad concepts

 

Brand Manual

Share the complete document of your brand’s position and presentation.

 

    • Brand guidelines PDF

    • Visual standards with proper logo use, design assets, and samples of brand applications

    • Language style guide