Branding by Studio Parkside. An iconic brand identity for your business.

 

Branding Packages

 

Logo Sprint

A smart look for your new venture.

Starts at $9,000
Delivery in 3 weeks

Create your professional mark.

Discovery
Preview
Logo Concept

 

Brand Opportunity

Your unique position in business and culture.

Starts at $5,000
Delivery in 3 weeks

Reveal your brand’s next steps.

Discovery
Opportunity

 

Visual Identity

An iconic brand for your business.

Starts at $16,000
Delivery in 6 weeks

Build your timeless brand.

Everything in Brand Opportunity, plus:

Framework
Preview
Logo Concept
Identity System

 

Brandisms® Brand

The complete brand presentation.

Starts at $22,000
Delivery in 8 weeks

Everything in Visual Identity, plus:

Taglines & Messaging
Brand Expression
Brand Manual

 
 

Bundled prices shown for all services. Pricing reflects projects with up to two participants. Larger team? The process easily scales to fit.

 

Branding Elements

 
  • To get started, we’ll build a shared understanding of your business and the marketplace.

    Includes:

    • Brand survey

    • Brand Deck

    • File share review

    • Landscape research

  • The unique position your brand occupies in your category and in culture.

    Includes:

    • Brand attributes

    • Audience analysis

    • Landscape review

    • Opportunity insights

    • Area of Opportunity

  • Concepts and language that define how you show up in the world.

    Your framework is the foundation for your brand’s presentation and communication style.

    Includes:

    • Brand Position

    • Brand Story

    • Brand Platform

  • A series of visual mood boards explore how the concepts in your brand framework inspire a distinctive brand identity.

    Includes:

    • Mood boards for logo, color, design, and imagery

  • See an iconic identity design that brings your brand framework to life.

    Includes:

    • One typographic brand word mark

    • One typographic brand mark

    • Three examples of brand expression

    • Logo artwork

  • The system of communication elements that represent your business.

    Includes:

    • Upgrade to custom logo concept

    • Secondary logo iteration

    • Iconic logo iteration

    • Brand messaging

    • Three more examples of brand expression

    • Identity Kit with logos, colors, fonts, and visuals

Additional Services

 
  • One-on-one conversations about your organization with people from across your team and professional community.

  • A visit to your office, facility, or retail location.

    Includes:

    • Two-hour guided or independent site visit

    Travel, accommodations, and per diem are additional when travel beyond the Boulder/Denver metro area is included.

  • Explore the strategic foundations and communication methods associated with your brand now and in the future.

    Includes:

    • Review of provided and publicly-available brand assets

    • Brand positioning insights

    • Brand architecture and product system insights

    • Visual identity insights

    • Messaging and communication insights

  • A collaborative workshop with a curated selection of revealing discussions and interactive exercises.

    Includes:

    • Exercises tailored to your needs

    • Up to 6 participants

    Options:

    • Two-hour video chat workshop

    • Three-hour video chat workshop

    • Three-hour in-person session

  • Exploring brand architecture reveals a potential organizational structure for your brand portfolio.

    Includes:

    • Brand architecture discussion and research in Discovery

    • Brand portfolio with all parent brand, sub-brands, and branded product offerings

    • Brand architecture diagram

  • Your brand name is one of the first touch points between your business and the world. Your name also sets up how your brand communicates through language and messaging.

    Includes:

    • Brand name options (6)

    • Written rationale for each brand name concept

    • Initial trademark screening via internet search and USPTO TESS database

  • Your tagline is an expressive memorable phrase associated with your brand.

    Includes:

    • Tagline options (6)

    • Tagline lockup design included with your logo concept

  • Explore the look and feel of key brand communications.

    Includes:

    • Website home page hero section

    • Full-page magazine ad

    • Billboard or wild posting

    • Two-sided business card

    • Presentation cover slide

    • Organic social posts or stories (3)

    • Sponsored social posts or stories (3)

    • Branded apparel or accessory items (3)

  • A brand manual formalizes the essential concepts that define your brand, especially visual presentation and communication style.

    Includes:

    • Language style guide

    • Proper logo use

    • Design and visual guidelines

Your brand. Your choice.

 

Looking for a custom solution or ongoing consultation? Let’s talk.