Branding by Studio Parkside. An iconic brand identity for your business.
Branding Packages
Logo Sprint
A smart look for your new venture.
Starts at $9,000
Delivery in 3 weeks
Create your professional mark.
Discovery
Preview
Logo Concept
Brand Opportunity
Your unique position in business and culture.
Starts at $5,000
Delivery in 3 weeks
Reveal your brand’s next steps.
Discovery
Opportunity
Visual Identity
An iconic brand for your business.
Starts at $16,000
Delivery in 6 weeks
Build your timeless brand.
Everything in Brand Opportunity, plus:
Framework
Preview
Logo Concept
Identity System
Brandisms® Brand
The complete brand presentation.
Starts at $22,000
Delivery in 8 weeks
Everything in Visual Identity, plus:
Taglines & Messaging
Brand Expression
Brand Manual
Bundled prices shown for all services. Pricing reflects projects with up to two participants. Larger team? The process easily scales to fit.
Branding Elements
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To get started, we’ll build a shared understanding of your business and the marketplace.
Includes:
Brand survey
Brand Deck
File share review
Landscape research
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The unique position your brand occupies in your category and in culture.
Includes:
Brand attributes
Audience analysis
Landscape review
Opportunity insights
Area of Opportunity
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Concepts and language that define how you show up in the world.
Your framework is the foundation for your brand’s presentation and communication style.
Includes:
Brand Position
Brand Story
Brand Platform
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A series of visual mood boards explore how the concepts in your brand framework inspire a distinctive brand identity.
Includes:
Mood boards for logo, color, design, and imagery
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See an iconic identity design that brings your brand framework to life.
Includes:
One typographic brand word mark
One typographic brand mark
Three examples of brand expression
Logo artwork
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The system of communication elements that represent your business.
Includes:
Upgrade to custom logo concept
Secondary logo iteration
Iconic logo iteration
Brand messaging
Three more examples of brand expression
Identity Kit with logos, colors, fonts, and visuals
Additional Services
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One-on-one conversations about your organization with people from across your team and professional community.
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A visit to your office, facility, or retail location.
Includes:
Two-hour guided or independent site visit
Travel, accommodations, and per diem are additional when travel beyond the Boulder/Denver metro area is included.
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Explore the strategic foundations and communication methods associated with your brand now and in the future.
Includes:
Review of provided and publicly-available brand assets
Brand positioning insights
Brand architecture and product system insights
Visual identity insights
Messaging and communication insights
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A collaborative workshop with a curated selection of revealing discussions and interactive exercises.
Includes:
Exercises tailored to your needs
Up to 6 participants
Options:
Two-hour video chat workshop
Three-hour video chat workshop
Three-hour in-person session
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Exploring brand architecture reveals a potential organizational structure for your brand portfolio.
Includes:
Brand architecture discussion and research in Discovery
Brand portfolio with all parent brand, sub-brands, and branded product offerings
Brand architecture diagram
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Your brand name is one of the first touch points between your business and the world. Your name also sets up how your brand communicates through language and messaging.
Includes:
Brand name options (6)
Written rationale for each brand name concept
Initial trademark screening via internet search and USPTO TESS database
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Your tagline is an expressive memorable phrase associated with your brand.
Includes:
Tagline options (6)
Tagline lockup design included with your logo concept
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Explore the look and feel of key brand communications.
Includes:
Website home page hero section
Full-page magazine ad
Billboard or wild posting
Two-sided business card
Presentation cover slide
Organic social posts or stories (3)
Sponsored social posts or stories (3)
Branded apparel or accessory items (3)
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A brand manual formalizes the essential concepts that define your brand, especially visual presentation and communication style.
Includes:
Language style guide
Proper logo use
Design and visual guidelines