To get started, we’ll build a shared understanding of your business and the marketplace.

Includes:

• Brand survey

• Brand Deck

• File share review

• Landscape research

The unique position your brand occupies in your category and in culture.

Includes:

• Brand attributes

• Audience analysis

• Landscape review

• Opportunity insights

• Area of Opportunity

Concepts and language that define how you show up in the world.

Your framework is the foundation for your brand’s presentation and communication style.

Includes:

• Brand Position

• Brand Story

• Brand Platform

A series of visual mood boards explore how the concepts in your brand framework inspire a distinctive brand identity.

Includes:

• Mood boards for logo, color, design, and imagery

A timeless identity design that brings your brand framework to life.

Includes:

• One typographic brand word mark

• One word mark iteration

• Three examples of brand expression

• Logo artwork

The system of communication elements that represent your business.

Includes:

• Upgrade to custom logo concept

• Secondary logo iteration

• Iconic logo iteration

• Brand messaging

• Three more examples of brand expression

• Identity Kit with logos, colors, fonts, and visuals

One-on-one conversations about your organization with people from across your team and professional community.

A visit to your office, facility, or retail location.

Includes:

• Two-hour guided or independent site visit

Travel, accommodations, and per diem are additional when travel beyond the Boulder/Denver metro area is included.

Explore the strategic foundations and communication methods associated with your brand now and in the future.

Includes:

• Review of provided and publicly-available brand assets

• Brand positioning insights

• Brand architecture and product system insights

• Visual identity insights

• Messaging and communication insights

A collaborative workshop with a curated selection of revealing discussions and interactive exercises.

Includes:

• Exercises tailored to your needs

• Up to 6 participants

Options:

• Two-hour video chat workshop

• Three-hour video chat workshop

• Three-hour in-person session

Exploring brand architecture reveals a potential organizational structure for your brand portfolio.

Includes:

• Brand architecture discussion and research in Discovery

• Brand portfolio with all parent brand, sub-brands, and branded product offerings

• Brand architecture diagram

Your brand name is one of the first touch points between your business and the world. Your name also sets up how your brand communicates through language and messaging.

Includes:

• Brand name options (6)

• Written rationale for each brand name concept

• Initial trademark screening via internet search and USPTO TESS database

Your tagline is an expressive memorable phrase associated with your brand.

Includes:

• Tagline options (6)

• Tagline lockup design included with your logo concept

Explore the look and feel of key brand communications.

Includes:

• Website home page hero section

• Full-page magazine ad

• Billboard or wild posting

• Two-sided business card

• Presentation cover slide

• Organic social posts or stories (3)

• Sponsored social posts or stories (3)

• Branded apparel or accessory items (3)

A brand manual formalizes the essential concepts that define your brand, especially visual presentation and communication style.

Includes:

• Language style guide

• Proper logo use

• Design and visual guidelines