Hey Kiddo

Multi-concept neighborhood restaurant.

Brand positioning
Brand name (OK YEAH)
Logo design
Visual identity system
Brand messaging
Branded merch
Copywriting

Produced with: 
Id Est 
FYLAMENT 
REGULAR Architecture

Hey Kiddo is a casual neighborhood restaurant in Denver started by Chef Kelly Whitaker and the team at Id Est. Hey Kiddo includes a easygoing restaurant experience, a dynamic rooftop area, and a secluded back bar called OK YEAH.

The identity mixes bold and approachable design elements with an iconic mascot called the Peacewalker.