Studio Sessions
Logo Sprint
A fast, focused session to develop a logo that reflects your brand’s direction. We start with strategy and inspiration, then dive into design.
Logo Sprint
Getting Started
This is the starting scope of work for a Logo Sprint. Unless otherwise noted, the deliverables in each step include one round of work.
Participants
Your project team should include everyone who makes decisions about brand direction. Once we begin, the group stays the same from kickoff through delivery. If you’d like to add anyone, let me know before we start so we can update this scope of work. Projects include two participants as a starting point.
Includes:
Two participants
Discovery
To get started, we’ll build a shared understanding of your business and the marketplace.
Includes:
Review of any files and documents you share
Brand Survey for all project participants
Brand Deck personality traits exercise
You Get:
One review meeting
Preview
A brand preview is a set of mood boards that bring your brand framework to life. Each preview combines images and words to explore different creative directions for how your brand could look and feel.
Includes:
Two logo design previews that show different creative paths
Logo mark directions to guide the design of your brand logotype
A suggested color palette to anchor your look and feel
You Get:
Preview document (PDF)
One review meeting
Logo Design
Your brand’s logo is a unique visual design that serves as a quick and memorable identifier for your business. Your logo is the face of your brand, allowing for quick recognition. It’s one of the building blocks of a complete brand identity system.
Includes:
Logo
Brand mark concept
Typographic word mark design
Monogram mark design
Logo color palette
Brand Applications: Creative samples that demonstrate how your logo works in practice
Instagram profile preview
Branded accessory mockup
Business card design
Logo System: Overview showing logo iterations and color palette
You Get:
Logo Design document (PDF)
One review meeting
Logo artwork in AI, EPS, PNG, PDF, SVG formats
All digital project assets
Do you need more than what’s included here? Let me know and we can tailor a scope of work to your needs.
Fees and Schedule
After you approve the scope of work and pay a deposit, we can schedule the start of your project. Once sent, proposals are valid for one week after receipt. You are responsible for purchasing licenses for any images, fonts, graphics, or other assets associated with your final set of deliverables. Bundled prices are shown for all service fees.
Starts at $5,000
Only with bundled services as shown
As fast as 3 weeks
Additional Services
Custom Options
We can add extra branding services to any exploration. These additions will adjust the overall project fee and schedule.
-
Individual conversations with your team and professional community about your organization
You Get:
Select up to six people
One-hour phone or video chat
In-person meetings available by request
-
A visit to your office, facility, or retail location.
You Get:
Two-hour guided or independent site visit
Travel and accommodations are additional
-
A collaborative and creative session focused on the future of your brand.
You Get:
Discussions tailored to your brand and team
Up to six participants
Full and mini workshops available
In-person workshops available by request
-
A brand name is the unique word or phrase that identifies your organization.
You Get:
Multiple brand name options
Preliminary trademark screening
Written rationales
-
Outline the organizational structure of your brand portfolio.
You Get:
Parent company and sub-brand organization
Brand architecture diagram
-
Define the look and feel of your most important brand communications.
You Get:
Brand messaging, headlines, and microcopy
Website home page concept
Social post templates
Slide presentation templates
Business card template
Brand apparel and merch ideas
Ad concepts
-
A complete document of your brand’s operating system.
You Get:
Brand positioning
Language style guide
Proper logo use
Design and visual guidelines
Samples of brand applications
